Marketing Strategy of ZTE in America

When night approaches San Francisco, the worldwide famous bay bridge starts to be crowded by blocks of cars. Automobile tail light sparkles in the darkness, which extends from San Francisco to Oracle Arena of Auckland. Many a fan gathered here in particular to cheer for Golden State Warriors, which was one reason of heavy traffic. In the hot season of 2014-2015, Golden State Warriors has been the largest champion hot, with its first winning rate up to now. Oracle Arena is also regarded as the most horrible magical home field. Almost all rivals have been defeated.

Here is also the home of field of ZTE Corporation.

ZTE Corporation has cooperated with three NBA teams in October of 2014 including Golden State Warriors, being the official smartphones sponsor of Golden State Warriors. Nowadays ZTE Corporation also marched steadily and smoothly with the Golden State Warriors being braver after more fight.

By the end of the fourth quarter of 2014, ZTE ranked the fourth in American mobile phone market, which has occupied 7% market shares. And prepayment market share is 21%, ranking second. In the fourth quarter of 2014, the American shipment of ZTE mobile phone has risen 80% from the earlier year.

“ZTE is capturing American’s hearts and wallets”. Maybe the report topic of local media has best expounded the current situation of ZTE.

Sports marketing localization

For Chip Bowers, the CEO of Golden State Warriors, one of the happiest things is that he can meet Cheng Lixin in playing day, who is senior vice-president and CEO of ZTE Corporation in North America district.

Because that means success-there is no exception before.

“Lixing is our lucky star.” Chip Bowers told Economy & Nation Weekly in February 1st, 2015. This day Golden State Warriors rightly fought against Suns. Previously Golden State Warriors has suffered twice defeats in succession. And in the first segment, Suns had leaded by 10 scores. However, Chip Bowers got relaxed at once when his subordinate told him Cheng Lixin had come here to watch match with his friends.

So it was! The final outcome was Golden State Warriors’ success with great advantage of19 scores.

Cheng Lixin was full of joy as well.

In the packed-out Oracle Arena, the LED screen of ZTE logo and ZTE mobile phone advertisement would appear in every corner every several minutes. In the half time, the random lottery draw will start and Cheng Lixin would award the prize for the lucky fans. Sometimes the prize is newly hot mobile phone of ZTE. Sometimes he would be invited to the central of playground to give out prize.

Profound accumulation: localization looks simple but actually difficult, success often lies in details

For example, upgrading of South American users is slow, the application demand of which also differ from other districts. The average cycle of changing mobile phone is 12-18 months. Thus the quality of hardware must guarantee good condition within two years and large upgrading space has to be maintained.

At the same time, the United States is rightly the market dominated by operators. Verizon, AT&T, Sprint and T-Mobile occupied the 90% market share. But operators are strict with mobile phones’ quality. For example, AT&T even has higher requirements for custom terminal products than US military. And if experience of users is not good after purchasing the mobile phones, unconditional return policy is allowed, which is completely different from Chinese market.

Even operators will judge if mobile phone vendors had a positive effect on markets, so they oppose tying the logo to mobile phones.

Besides, America is a market which is quite strict with intellectual property. Large corporations will frequently maintain its market share through patent litigation. Plenty of patent trolls who don’t make production also spare no efforts to pursue benefits. Once discovering vulnerabilities, they will rush on like a swarm of hornets to gain profits.

Consequently lots of famous companies failed after entering the American market.

As for ZTE its strategy is low profile layouts and steady approach.

In the beginning of 2010, ZTE promoted its new marketing strategy; many a mobile phone was just attached the brand of operators. Only like this can it push its way in the supplying system. And then it can cooperate well with local operators and users.

Meanwhile ZTE also devote more to confirm its patent field and succeeded in fighting off patent trolls.

With operating strategy being more and more mature, ZTE Corporation started brand stretching. On one hand, it starts sticking the logo on the new mobile phones. On the other hand, new sports marketing strategy set up by cooperating with NBA. For example the brand awareness had improved from less than 1% to 16% just by sponsoring Houston Rockets.

Nowadays ZTE Corporation has succeeded in accessing to the whole operators with more than 100 kinds of products. What’s more, all mobile phones sold in America were tied its own logo.

Creating and breakthrough: Cheng Lixin doesn’t follow blindly but wait for opportunity to hunt for breakthrough

North America mobile phones started a new trend of exchanging cellphones. At that time all manufacturers focused energy on postpaid market. However ZTE chose the ignored prepaid markets and invested a lot.

Before this many people considered American users were different from Asian users and Americans may not love large screen mobile phones. Nevertheless Cheng Lixin confirmed there was a huge potential market locally by much investigation and research.

“Americans get accustomed in large houses and big cars, so large mobile phones are easily accepted.” He spoke to journalists after one exhibition. Afterwards he returned to Dallas (the head office of ZTE in America) only to find his statement had become the headlines of newspapers.

Before long ZTE Corporation launched 4.3 in. large screen mobile phone ZTE Warp and made a success with the sale of 1 million, standing firm in American market. The hot ZTE cellphones in China also were sought after by the American market upon landing.

Besides LET technology recondition and tablets crossover also supplied good chance for ZTE enhance market share.

Global radiation: opening American market meant much to ZTE in the transition

In 2014 ZTE also suffered a great crisis when many domestic brands fought fiercely in overseas markets.

In the beginning of 2014 ZTE did adjusting in a large scale and the vice-president of ZTE Corporation Zeng Xuezhong began to take charge of ZTE terminal business unit. Afterwards ZTE Corporation started a full-scale transforming such as production creation, channel adjusting, managing team adjusting, talents gaining and new mobile phone manufacturer investing.

In China Zeng Xuezhong reduced the production of middle-to-low-range mobile phones and developed vigorously in e-commerce and public channel. Mobile phones at a loss were stopped from being producing; Zeng Xuezhong gave more space to senior executives of every district in products, designing, promotion, and operators cooperating and so on, which can bring clearer achievement and responsibility distributing.

In the whole of 2014, all terminal products shipment of ZTE Corporation has reached 48 million, realizing the dual increase in sale scale and gross margin. In addition, brand and experience of users also improved quite a lot.

In this competition, American market played an important role because America is not the market of highest but the gathering place of high technology, which directly radiated North America and European countries.

According to the lecture of Zeng Xuezhong, the mobile phone key market of ZTE in the future is right concentration of both China and America, radiating the global markets.

Nokia Will reportedly Get back to Mobile Phone Market this Autumn with OEM

Though Lumia series have been affixed trademark of Microsoft, there are still many people who are missing the Nokia. But it is reported by American technology blogs Re/code that Nokia will get back to the mobile phone market next autumn. In addition to the smartphones, VR Devices will also be the new products in their development plan. Nevertheless, Nokia seems to focus on designing and developing of new products, and the production process will be transferred to OEMs. In other words, Nokia won’t pick up the manufacturing again.

Regression next fall

It is reported by American technology blogs Re/code that Nokia is planning to return to the mobile phone markets next fall. Presently this plan is in the charge of Nokia Technologies. And VR Devices are also in this plan apart from smartphones.

Since acquired by Microsoft, Nokia has maintained three businesses: basal network infrastructure NSN, map service Nokia Here and Advanced Technologies. Though the technology department is the smallest among the three, it still carries the burden of its future rehabilitation. Besides, it is also responsible for over 1 thousand patents of Nokia and task of new products planning.

OEM

Of course, new products of Nokia Technology are not much and just launch two kind of new products: Zlauncher and N1 tablet. And Nokia will authorize its designing to other manufacturers and sell by the name of Nokia in the Chinese market. It is predicted that Nokia will adopt the similar strategy when returning to the mobile phone markets. In simple terms, Nokia will continue to release smart products with OEM.

According to the agreement with Microsoft, Nokia could own and maintain the brand of Nokia continually. Microsoft will obtain mandate for ten years. After the cooperation, Nokia is obliged to prohibit using the brand of Nokia within 30 months. What’s more, it is prohibit using the brand of Nokia in mobile devices of its own before December 31th. In other words, Nokia could use its own brand of Nokia in its mobile phone next year.

Let’s See how Foreigners Evaluate OPPO N3

The rotatable lens of OPPO N3 has been spoken highly of by foreigners, which is amazing in many people’s eyes.

OPPO N3 performs quite well I both hardware standard and software functions. But the most shining feature of OPPO N3 is rotatable lens positioned in the top of the mobile phone. Such designing can make users fully enjoy the lens with 16 megapixels to take pictures, of course self-shooting included.

Actually OPPO has much confidence in N3 and the camera image quality has developed a lot owing to the software-upgrading. Nowadays OPPO official brings its N3 to Los Angeles Street of America in order to have common consumers to experience the glamour of N3.

The first reaction of people

In Los Angeles, lots of people are willing to experience OPPO N3 and some people even pick up their own mobile phone to make comparisons. Most of them are amazed at the rotatable lens. Once they approach N3 they immediately try to make autodyne. After all, it is not easy to just make autodyne conveniently by master shot of smartphones.

Apart from convenience, effect of pictures is of great importance. Almost everyone feel satisfied with the effect of autodyne. Just like the following pictures, the total effects are perfect. N3 make much optimization in the shooting details so as to simplify the shooting process. Such experience doesn’t appear in iPhone 6 or other Android flagship phones.

Otherwise, the exquisite handcrafting also wins unanimous praise. What is noteworthy is that some users of iPhone 6 Plus don’t think it too big. One interviewee even said that N3 was the same size as iPhone 6, which is fit in one’s pocket. Maybe users of Apple have got more accustomed the large screen designing trend with Apple mobile phones bigger and bigger.

OPPO N3 supplies much camera plug-in function, which do well and attain much focus in super clear picture quality and super macro. Some people even claim to buy it at once if OPPO N3 enters American market.

Analysis of shooting feature

Compared with other mobile phones, APPs of OPPO N3 obviously has much advantage. Ultra HD and Super Macro Mode undoubtedly win most widespread focus.

Ultra HD mode

The operating principle lies in it can take a few photos and it will automatically choose four better pictures to make a photomontage. Under this mode, more details can be showed and definition of pictures will be better.

Super Macro Mode

The other strong function of OPPO N3 is the Super Macro Mode. Under this mode, the tiny details of pictures will be definitely clear, especially hamburger, potato chips and coffee, which will look more delicious and attractive. In this way photos can take on much pretty detail just like the professional camera.

Other functions

Besides, OPPO N3 is also equipped with Night Mode which has various colors. By improving picture contrast and image saturation excellent night photos can be captured. Apart from these rich functions, OPPO N3 also has expert mode which is quite fit for professional users or shutterbugs.

Summary

Perhaps large numbers of people are not familiar with the brand of OPPO in the street of Los Angeles, but random respondents have given high praise. And the rotatable lens indeed surprised plenty of people. It is estimated that OPPO N3 can absolutely perform well in overseas markets with its strong shooting effect among the entire competitive smartphone field.

HUAWEI declared that it is just a Matter of Time to Open the American Market

HUAWEI would like to tell a story as Forrest Gump, it is just a matter of time to open the American market.

Several days ago, HUAWEI launched the newly flagship P8 and larger P8 max, which are weapons that used to compete with Apple 6 and Samsung S6. During the debut, ZhangXiaoyun, the new CMO of HUAWEI received the interview of Beijing Morning Post and said that the hardware of HUAWEI is not bad when compared with Apple and Samsung. Now the biggest challenge is how to make a breakthrough in brand, stepping into the palace of world-class brand.

After a little success in P7 and Mate7, ZhangXiaoyun thinks that P8 is definitely a hot. Last year HUAWEI achieved a great success. It is still quite difficult to buy a Mate7 nowadays. And the worldwide sale of P7 is 6 million. It is expected to reach 10 million sales in P8.

Meanwhile ZhangXiaoyun also emphasized that the sale and market share are not the ultimate goal of HUAWEI. At present, it is the greatest challenge to make the HUAWEI brand wide-spread. “The spirit of HUAWEI contains some precious quality especially engineers of HUAWEI. As the engineering boys, they are quite aware of what they really want and willing to be immersed in this career like Forrest Gump. Maybe outsiders consider them silly and naive, but only like this could they go further.” said ZhangXiaoyun. HUAWEI want to tell a story of Forrest Gump, a story of on the way, a story of happiness as well.

More and more Chinese mobile phone vendors push to overseas market. And HUAWEI is planning a worldwide strategy. As for how to open the American market, ZhangXiaoyun said, “America is absolutely an important market of our plan, and I believe it won’t be far behind. In addition, she pointed that consumers must be moved if there are good and reliable products. So it is really a matter of fact to open the American market.

HUAWEI P8 owns several selling points good looking compared with two rivals in slimness; there are plenty of creative technology such as waking up the mobile phone by presupposed voice; it can challenge the two shooting dead zone dark light and high light. Besides, there are KUWO makeup modes which can automatically beautify people’s looking. The journalists of Beijing Morning Post have such a feeling: lots of details of P8 can aim for consumers’ pain point.

It is reported that P8 will receive booking in April 16th and launch in April 23th at 499 RUR. And P8 max will debut next month with the price of 549 EUR. According to what ZhangXiaoyun revealed, both of them will be cheaper domestically, which will be published in April 22th, that is to say, tomorrow.

Sony Xperia Z4 was released with Four Colors

Without much fanfare, Sony finally showed us what it's been working on in the past few months - its newest flagship, the Xperia Z4. Yesterday Xperia Z4 is issued officially in Japanese. The successor to the Xperia Z3 is already here and while they are almost similar in terms of exterior and hardware specs, the internals of the new flagship have received a noteworthy bump - the Xperia Z4 comes with a Snapdragon 810 chipset and more native storage right out of the box. The rest of the specs are similar to the ones of the Xperia Z3.

In the appearance, Xperia Z4 continues Omni Balance designing of Xperia Z. the thickness of phone is 6.9 mm and weighs 144g. Xperia Z4 adopts the exposed USB interface but still owns dustproof and waterproof performance.

Xperia Z4 is equipped with a high resolution 5.2 in. screen (1080p). And it has a 32 GB memory card, battery capacity is 2930 mAh. As for back camera, Xperia Z4 adopts Exmor camera with 207 megapixels, front camera is 25mm wide angle lens. Android 5.0 Lolipop systems are still continued. Besides, there are four color which can be chosen from, including white, golden, blue, black. The international version will be launched this summer. I believe fans of Sony series will be excited in several months.

It's worth mentioning that the new Sony flagship is 0.4mm thinner than the Xperia Z3. At 6.9mm, the Xperia Z4 is in the league of the thinnest flagships on the market - the iPhone 6 and the Galaxy S6. Unfortunately, the slimming-down of the phone has affected the battery capacity in a negative way. 

Then again, Sony is known for optimizing its devices extremely good, hence we bet that the Xperia Z4 will be a pretty respectable battery enduring champion.

Lumia 640∕640XL of Microsoft Will Retail with a Starting Point of 1299 Yuan

Although genuine products of Lumia 640 and 640XL have a slow-speed delivery, there is no doubt that it will enter Chinese market this month. Presently these two kinds of mobile phones have appeared offline and it sells indeed as the previous rumors 1299 Yuan and 1899 Yuan. Compared with same grade Android smartphones, they two seem lack some competitiveness.

Exposure of retail price

As the new type mobile phones which was launched in MWC, genuine products of Lumia 640 appeared in the advance booking page of SUNING with the price of 1299 Yuan and it supplied memory card, portable power and mobile phone housing as the freebie. But afterwards relevant information was deleted. With the selling time of Lumia 640 approaching, online stores from GOME expose the price of Lumia 640 and Lumia 640 XL, which are 1299 Yuan and 1899 Yuan. The price is strongly aligned with the previous information online.

Nowadays these two kinds of new Microsoft mobile phones appeared in offline stores again. Lumia 640 will support dual SIM dual standby, dual 4G Networks, Cortana Secretary and original Office application. And it indeed sells at 1299 Yuan in the store.as for higher end Lumia 640 XL with the price of 1899 Yuan is even equipped with 13 megapixels apart from above functions.  

Being on sale by the end of month

What is worth noticing is that Lumia 640 and Lumia 640 XL are high version. In other words, they support dual SIM dual standby and dual 4G Networks. Inner staffs’ files showed that genuine versions will support double-clicking. Nevertheless these two new mobile phones don’t well in supporting frequency and format. For example, they don’t support china telecom FDD mode. Besides, mobile frequency also has some weakness.

Apple Has Been the Largest Technology Brand with the Annual Income of 370 Billion Dollars

Nowadays china has been an important market of American Apple Corporation. Plenty of business index showed that China is surpassing America, being the largest market of Apple.

Nevertheless one marketing research organization compares Chinese business of Apple to an independent technology corporation. And this “Apple Chinese corporation” has surpassed local rivals Lenovo and HUAWEI in revenue, becoming the largest domestic technology corporation of China.

According to the report of American technology news website Venture Beat, everything involved with Apple has been popular among Chinese people, such as smart phones, tablets and ultrabooks.

With the ability of purchasing enhancing especially in the field of fashionable electric products, China has been the largest beneficiary of Chinese bonus.

Newzoo, a marketing research corporation, pointed that the annual income of Apple in China has reached up to 37 billion dollars, being the largest technology brand of China.

The revenue of Apple in China has surpassed the Chinese internet tycoon-Tencent and twice as much as HUWAWEI’s 17.5 billion dollars and Lenovo’s 14.7 billion dollars.

The huge gap in income indicates that Apple has been the trend leader of Chinese market. As for the developers of game market, it is a wise choice to develop iOS games for Chinese players.

Actually the huge income of Apple from Chinese market doesn’t result from the sale number of electric products. It is high end products with high price that help Apple succeeded. Apple products have been the symbol of social status with more and more people edging the upper class.

Peter Warman, the CEO of Newzoo said that Apple launched the iPhone 5s and cheaper iPhone 5c in 2013, which was considered as the special designing by Apple for Asian market especially China.

 

However, the hottest product is not iPhone 5c but the high end iPhone 5s with higher-price and the subsequent iPhone 6 and iPhone 6 Plus, Apple tablets and ultrabooks included.

HUAWEI Glory X2 Took a Commanding in Battery Life

Super large-screen phone is becoming more and more popular, which really brings more excellent interacting experience. There is no denying that it will bring greater challenge for in battery life. So what about the other super large-screen mobile phones in battery endurance?

Presently one famous mobile-evaluation master launched a voting activity with the topic of which kind of mobile phone performs best in battery life. To our surprise, battery endurance differs quite a lot among different brand of mobile phones. According to the present data, we can find that HUAWEI Glory X2 took the first place in market. The sale of reservation has approached 2 million so far. Thus it is not difficult to understand why it was so popular among consumers.

What we should pay attention to is that most of netizens started to be actively engaged in this activity. Less than one day, nearly 700 netizens selected the brand which has the strongest power in battery life, and 80% of people voted to HUAWEI. Undoubtedly this outcome has showed that HUAWEI has reached the level that combine super screen with strongest battery endurance in netizens’ eyes when compared with other mobile phone brand.

In fact, the attention of battery life generally ranks second behind the screen effect and CPU function. However, if a mobile phone can’t supply enough power all high function is useless. Different from common cellphones’ 2000 mAh-to-3000mAh in battery capacity, HUAWEI has reached 5000mAh, which is the largest battery capacity in the smartphones field. Only large capacity could ensure the strongest battery endurance. What is the most precious is that HUAWEI Glory X2 also adopts the high power-saving technology of 2.5 intelligence electric integration of hardware and software. Nine solutions of power-saving can help enhance the battery endurance by 30%, which brings the best experience for customers in battery life.

The users of HUAWEI Reached 0.13 billion and Smartphones Sale Has Broken 100 million

In the summit of IT leadership in March, chief executive of the consumer business of HUAWEI Yu Chengdong said that the sale of HUAWEI last year has reached 750 million because of its quitting low end phones and vigorous expansion in high-end smartphones. This year HUAWEI Mate 7 and Glory always sell out. He predicted that smartphones sale will break 100 million this year, rising 30% from an earlier year. And he also revealed that HUAWEI smart watch will open to booking in May of June. In the next 10 years smart terminal will step into time of full scenes experiencing. Nowadays HUAWEI is involved in the three hottest fields: wearable devices, smart home and OBU.

Owing to the hot selling of medium smartphones, Yu Chengdong’ statement has been widely focused on. His delivered a speech smart terminal access to full scenes experiencing time. And he emphasized that smart terminal has included emotion, fashion and technology. Emotion consists of humanity, connotation and attitude. Fashion embodies in brand, designing and material. Technology contains chips, hardware and software. Not only talents of research and development gather in HUAWEI, but also there are some people who are keen on fashion and art so as to better meet demand of consumers. He said the sale of HUAWEI smartphones were over 70 million. And smart terminals such as mobile phones, memory card, STB, vehicle modules have sold 138million. And the shipment of smartphones this year is expected to reach 100 million. Now HUAWEI Mate 7 and Glory always sell out. The month sale of Mate 7 even breaks one million. The large needs of market have outstripped expectations. He hopes to compete with Apple and Samsung in high end market.

When referring to the marketing opportunity he considered that it will be a profit of over 500 dollars. He revealed that HUAWEI are marching the field of smartphones, wearable devices, smart home and OBU. May or June HUAWEI will sell smart watches domestically and supply communication service for BMW and Audi. What’s more, it will also cooperate with home appliance manufacturers to expand business.

He claimed users of HUAWEI have reached 130 million, which is increasing year after year. HUAWEI is also open to other APP factories to enhance its competitiveness in electric information corporations to accelerate domestic corporations to take part in global competition.

Letv released full-intelligence terminal system-EUI

Yesterday Letv held press conference in Beijing and American Silicon Valley, the topic of which is breathtaking. During the conference, Letv released full-intelligence terminal system-EUI.

Originally Letv intelligent terminal just contains TV box and super TVs. And Letv builds a Letv UI system based on large screen, which was developed from Android system and had upgraded for over 100 versions.

Last year Letv started up smartphones strategy and electric automobile category, making uo its mind to apply its experience in large screen into other terminals. And then Letv developed mobile phone UI system and automobile UI system on the base of Letv cloud platforms. In the launch of defining future in January, this system was named EUI (Eco User Interface) system.

Letv claimed that present cellphone system just improves the interaction between human beings and devices. However, EUI is devoted to the interaction between human kind and eco system, which break the boundary of application and service. As a consequent, users’ needs won’t be separated from application, which can fully realize the stream-of-consciousness communication way between smartphones and users.

EUI provides variety of mobile phone desktop forms: application desktop, Lejian desktop, live desktop. The following desktops can be linked in and interconnected. What’s more, EUI does well in interconnecting video with music in the system bottom. People can enjoy relevant videos and music after watching films or cartoons by the means of recommending interconnection.

Application desktop: Letv eco system integrating

EUI was customized based on Android 5.0. Actually application desktop is quite fit for the common application desktop in daily times. Meanwhile Letv optimized playing effect and integrated all sources of its relevant corporations such as Letv website, Letv music and Letv sports by hardware speeding and CDN acceleration.

In addition, Letv also does some optimization I plenty of APPs which are attached in EUI. For an example, Letv can play in 2K screen or 4K screen to adapt the need of mobile phones or tablets. And users can set what they are interested in in EUI system and EUI will recommend users some video content which match their favor.

Live desktop: mobile phone live platform

Live desktop is a live platform which was designed for mobile phones. According to the official data, Letv has over 1000 live stations, over 200 carousel stations which can be 24-hour broadcast and cover all users with different ages. And live desktop will supply live events, musical festival, concert and so on.

Besides, EUI also provides service that users can randomly VOD hot favorable programs. EUI could display relevant hot to users according to their VOD needs.

Lejian desktop: desktop based on users’ behavior

Lejian desktop is based on large data, which can catch users’ behavior, social topics and personal setting and intelligently choose matched videos for users. It can push some useful information according to different habits of users.

At the same time, users needn’t to switch between different applications or interrupt video playing when you watch a film and find its theme song moving, feeling like downloading it.

Will High Price of Apple Watch Scare Consumers?

Previously the price of Apple Watch has been widely discussed. The cheapest Apple Watch also needs 349 dollars, higher 33% than competitor Pebble Time Steel. Actually the price of Apple product is always higher than its competitors. So the price shouldn’t be the focus, what we are supposed to pay attention is if high price of Apple Watch will hamper the development of Apple Watch.

As a matter of fact, we can discover the marketing situation and structure from the strategy of Apple Watch pricing. Though part of android device is not cheaper than iPhone 6, the price and positioning of Android devices are lower than iOS devices.

Diversity of Android and uniqueness of iOS

In the market of Android smartphones and Apple Watch, consumers have variety of choices. Apart from Android flagship mobile phones, there are also plenty of mid-to-low-range mobile phones, such as Nexus 5, Moto G, Moto X, HTC Desire Eye and so on. Compared with iPhone, they save a lot of money for consumers. Although iPhone 5 is also flagship phone when it comes to price, actually it has become mid-to-low-range level judging from the size.

Consequently diversity of Android devices has a great advantage over iOS, and it cost quite less than Apple products. Nevertheless, this situation seem not be copied into smart watch markets. Though users can have more choice from Android devices, they still fade next to Apple Watch in the aspect of appealing to fans of iPhones. For contract consumers, the diversity of Android dies away when they are willing to but the combination of smartphones and smart watch.

Soft wares system should also be taken into consideration except devices. Here we want to discuss application program and media content. Probably many users has spent much in APP Store, so users will consider again when faced with Apple Watch. However, it won’t bother much to spend more to maintain familiar sustainable ecosystem if users really want to buy a smart watch. If more and more Apple Watch application program appears, users have to expend continually, which is an important issue for Apple users.

Potentiality of sale

In addition, we shouldn’t ignore that Apple has large potentiality in pricing power. Thus high price is not a problem. Nowadays Apple has developed a kind of fans culture, these fans are more willing to buy Apple products even with more money.

As a consequent, there is a little possibility that users will keep away from Apple. For Android devices, the price may be the key factor to affect purchasing power of users. But for Apple, how to maintain eco stage and products style is the most important thing.