Nowadays
china has been an important market of American Apple Corporation. Plenty of
business index showed that China is surpassing America, being the largest
market of Apple.
Nevertheless
one marketing research organization compares Chinese business of Apple to an
independent technology corporation. And this “Apple Chinese corporation” has
surpassed local rivals Lenovo and HUAWEI in revenue, becoming the largest
domestic technology corporation of China.
According
to the report of American technology news website Venture Beat, everything
involved with Apple has been popular among Chinese people, such as smart
phones, tablets and ultrabooks.
With
the ability of purchasing enhancing especially in the field of fashionable electric
products, China has been the largest beneficiary of Chinese bonus.
Newzoo,
a marketing research corporation, pointed that the annual income of Apple in
China has reached up to 37 billion dollars, being the largest technology brand
of China.
The
revenue of Apple in China has surpassed the Chinese internet tycoon-Tencent and
twice as much as HUWAWEI’s 17.5 billion dollars and Lenovo’s 14.7 billion
dollars.
The
huge gap in income indicates that Apple has been the trend leader of Chinese market.
As for the developers of game market, it is a wise choice to develop iOS games
for Chinese players.
Actually
the huge income of Apple from Chinese market doesn’t result from the sale
number of electric products. It is high end products with high price that help
Apple succeeded. Apple products have been the symbol of social status with more
and more people edging the upper class.
Peter
Warman, the CEO of Newzoo said that Apple launched the iPhone 5s and cheaper iPhone
5c in 2013, which was considered as the special designing by Apple for Asian market
especially China.
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