Will High Price of Apple Watch Scare Consumers?

Previously the price of Apple Watch has been widely discussed. The cheapest Apple Watch also needs 349 dollars, higher 33% than competitor Pebble Time Steel. Actually the price of Apple product is always higher than its competitors. So the price shouldn’t be the focus, what we are supposed to pay attention is if high price of Apple Watch will hamper the development of Apple Watch.

As a matter of fact, we can discover the marketing situation and structure from the strategy of Apple Watch pricing. Though part of android device is not cheaper than iPhone 6, the price and positioning of Android devices are lower than iOS devices.

Diversity of Android and uniqueness of iOS

In the market of Android smartphones and Apple Watch, consumers have variety of choices. Apart from Android flagship mobile phones, there are also plenty of mid-to-low-range mobile phones, such as Nexus 5, Moto G, Moto X, HTC Desire Eye and so on. Compared with iPhone, they save a lot of money for consumers. Although iPhone 5 is also flagship phone when it comes to price, actually it has become mid-to-low-range level judging from the size.

Consequently diversity of Android devices has a great advantage over iOS, and it cost quite less than Apple products. Nevertheless, this situation seem not be copied into smart watch markets. Though users can have more choice from Android devices, they still fade next to Apple Watch in the aspect of appealing to fans of iPhones. For contract consumers, the diversity of Android dies away when they are willing to but the combination of smartphones and smart watch.

Soft wares system should also be taken into consideration except devices. Here we want to discuss application program and media content. Probably many users has spent much in APP Store, so users will consider again when faced with Apple Watch. However, it won’t bother much to spend more to maintain familiar sustainable ecosystem if users really want to buy a smart watch. If more and more Apple Watch application program appears, users have to expend continually, which is an important issue for Apple users.

Potentiality of sale

In addition, we shouldn’t ignore that Apple has large potentiality in pricing power. Thus high price is not a problem. Nowadays Apple has developed a kind of fans culture, these fans are more willing to buy Apple products even with more money.

As a consequent, there is a little possibility that users will keep away from Apple. For Android devices, the price may be the key factor to affect purchasing power of users. But for Apple, how to maintain eco stage and products style is the most important thing.