Worldwide Tablet Shipments Decline in Q2, 2015

Market research firm IDC has published its ‘Quarterly Tablet Tracker’ report for Q2, 2015, which shows that the global market for tablet computers has dropped by 7% over the same period last year. While Q2, 2014 saw shipments of 48 million tablets, this year the number is down to only 44.7 million units. The largest vendors, Apple and Samsung, have both lost the leading roles when face with more competitive rivals, according to IDC. The report says that Chinese electronics and telecommunication equipment major Huawei has, for the first time, entered the list of the top tablet manufacturers in the world at number five.

Though Apple maintained its preeminent position with 24.5 percent of the tablet market, the company’s market share actually fell down by 3.2 percent when compared with Q2 of last year. Samsung stayed its second spot, but also suffered decrease, of which market share depleted from 18 percent in the second quarter of last year, to 17 percent this year. Lenovo has managed to stay put at number three, even though it too, has seen a nominal loss of market share, with around 100,000 less devices shipped during the recently concluded quarter.

The beneficiaries of the poor figures of the leading cellphone vendor, however, were companies like Huawei Technologies, LG Electronics and little known E FUN, all of whom achieved increasing sales and market share during the quarter. While Huawei and LG each shipped 1.6 million units, Huawei was able to corner 3.7 percent of the market during the quarter, having grown 103 percent YoY during the period, up from 1.7 percent in the second quarter of last year. LG performed better, growing 246 percent and grabbing 3.6 percent of the global tablet market, up from barely 1 percent in Q2, 2014.

Huawei Honor 7: The World Is a Little Different

Though some news about Huawei Honor 7 became hot online in the last two months, it is still unaware in the configuration. Several days ago, there was someone who broke the news that Huawei Honor 7 would adopt 5.2 in. screen (1080 p), which differed quite a lot from the previous statement.

Now some latest news about Huawei Honor 7 proves the previous conjecture right. And Huawei even employed the well-known movie star Chen Kun to be spokesman of their brand. Maybe you don’t know who Chen Kun is, but you may hear about his works, such as Jin Fen Shi Jia and Jian Guo Da Ye. The slogan about Huawei Honor 7 is “the world is a little different” this time.

The biggest surprise and feature of Huawei Honor 7 is set up the intelligent button which can directly get through the internet interface to realize the latest hot application or shopping. In addition, it still adopts the fingerprint identification technology 2.0, which can bring much more convenience and better experience. Different from previous fingerprint identification technology, it has got more sensitive and accurate.

In the aspect of configuration, Huawei Honor 7 is equipped with eight-core 935 Kirin processor and rear camera with 20 megapixels. 8 megapixels and front soft light will build better environment for selfie. Now Huawei honor 7 has been on formal sale from today. Do you like it ?

Huawei May Start Producing Mobile Phones in India Soon

Chinese telegraphic tycoon, Huawei recently won a critical production document that was issued by Indian government, which paved the way for Huawei to open and exploit Indian market ulteriorly.

19 months ago, Huawei applied production license from Indian government for the first time. With the Huawei accessing to the Indian market, it has symbolized the campaign “Made In India” which was proposed by Indian premier Narendra Modi achieved another great success.

The Indian market of mobile phones developed rapidly and possesses 0.975 billion mobile users nowadays. Based on the latest report by HSBC Bank, 0.15 billion Indians now use imported networking smartphones. It is forecast the data will increase at a compound growth rate of 26%.

Allen Wang, the president of Huawei consumer business claimed in Wednesday: “India is an important overseas market for Huawei. We aim to be top three in Indian mobile phone market in 3 years.”

The spokesman of Huawei in India said that Huawei hasn't received any formal reply from Indian government. He refused to answer any other evaluation.

If lucky, Huawei will be the first Chinese manufacturer of mobile phone hardware in India, which will make up for the negative influence that resulted from slowing business growth domestically. 

Yang Chaobin of Huawei Stated: It is not Upgrading but Revolution from 4G to 5G

The future of 5G is being widely talked about around the world presently. As a matter of fact, the technology of 5G hasn’t been formerly customized so far. And the industry is thinking about how it could develop. Huawei proposed a brand new conception in the 2015 analysts’ meeting. In their opinions, the specifications designing of 5G differed quite a lot from 4G. It is a question to consider how to combine human beings and article, article to article. In the future the matter of spectrum restrictions should be taken into consideration. Yang Chaobin, the CMO of Huawei wireless network product line, said 4G can’t evolve to be 5G and 5G will be a brand new technology.

According to Yang Chaobin, 5G is not just a renovation of technology but a great jumping development and revolution, which means Network Architecture needs to be enhanced; the requirement of 5G is quite different from 4G; though the 4G technology is developing step by step, it is still not possible to be 5G.

Otherwise, spectrum is also a key point for 5G development.

Yang Chaobin held the view that not all telecom operators have enough spectrums to support 5G. Different operators own different spectrums. Nevertheless, spectrums will be less and less with the demand of Mobile Technology being higher and higher. As for this, Huawei suggested that the chief department of every country is supposed to consider opening spectrums below 6 Mhz to mobile technology industry. Only like this could the large data demand be assisted in the future.

 

Huawei has starting the research and development of 5G key technology since 2009. It is predicted 600 million dollars will be devoted to the research before 2018. At present nine research centers of 5G have been constructed, which have over 500 experts involved into this investigation.

Yang Chaobin said if government can open high frequency spectrums, users are able to enjoy more network flow. Nowadays Huawei has built testing environment in Shanghai and Chengdu. It is forecast financial testing will set up in 2017 or 2018.

Huawei Aims for Top Three in American Market of Smartphones

It was reported by foreign media several days ago that the popularity of Huawei is not high as Apple and Samsung in America. Huawei planned to attach importance to American market, which is a long-run project. First of all, Huawei needs to construct brand awareness. Secondly Huawei should supply electric devices which can match with Apple and Samsung in quality. The president of Huawei terminal business of America, Xu Zhiqiang, revealed the goal of Huawei: being top three in America.

Huawei has laid the foundation of leading role in Chinese local smartphone market. It was investigated that the shipment of Huawei last year in Chinese market reached 68million.

Since the American smartphone market has been controlled by other famous brands, it is difficult for Huawei to make a breakthrough and copy the success of China. According to what Xu Zhiqiang said, Huawei need the support of American local telecom operators.

Xu Zhiqiang said that Huawei was taking a matte with AT@T, Sprint, Verizon and T-Mobile. The theme of these contacting was not the field of smartphone, but Huawei valued the four telecom operators above quite a lot.

American customers could directly buy Huawei mobile phones online in GetHuawei, which was not sufficient in choice at present. Whatever it has made a progress to approach its goal.

The users of HUAWEI Reached 0.13 billion and Smartphones Sale Has Broken 100 million

In the summit of IT leadership in March, chief executive of the consumer business of HUAWEI Yu Chengdong said that the sale of HUAWEI last year has reached 750 million because of its quitting low end phones and vigorous expansion in high-end smartphones. This year HUAWEI Mate 7 and Glory always sell out. He predicted that smartphones sale will break 100 million this year, rising 30% from an earlier year. And he also revealed that HUAWEI smart watch will open to booking in May of June. In the next 10 years smart terminal will step into time of full scenes experiencing. Nowadays HUAWEI is involved in the three hottest fields: wearable devices, smart home and OBU.

Owing to the hot selling of medium smartphones, Yu Chengdong’ statement has been widely focused on. His delivered a speech smart terminal access to full scenes experiencing time. And he emphasized that smart terminal has included emotion, fashion and technology. Emotion consists of humanity, connotation and attitude. Fashion embodies in brand, designing and material. Technology contains chips, hardware and software. Not only talents of research and development gather in HUAWEI, but also there are some people who are keen on fashion and art so as to better meet demand of consumers. He said the sale of HUAWEI smartphones were over 70 million. And smart terminals such as mobile phones, memory card, STB, vehicle modules have sold 138million. And the shipment of smartphones this year is expected to reach 100 million. Now HUAWEI Mate 7 and Glory always sell out. The month sale of Mate 7 even breaks one million. The large needs of market have outstripped expectations. He hopes to compete with Apple and Samsung in high end market.

When referring to the marketing opportunity he considered that it will be a profit of over 500 dollars. He revealed that HUAWEI are marching the field of smartphones, wearable devices, smart home and OBU. May or June HUAWEI will sell smart watches domestically and supply communication service for BMW and Audi. What’s more, it will also cooperate with home appliance manufacturers to expand business.

He claimed users of HUAWEI have reached 130 million, which is increasing year after year. HUAWEI is also open to other APP factories to enhance its competitiveness in electric information corporations to accelerate domestic corporations to take part in global competition.

   HUAWEI will force to enter the American market with great challenge

HUAWEI TECHNOLOGIES failed from American market in 2013. The main reason for failure is that U. S. Congress alleged HUAWEI communication facility threatened the security of American. Afterwards HUAWEI started keeping away from American market.

Nevertheless, Reuters presently quoted acclamation from HUAWEI and said that smartphone and wearable devices of HUAWEI will force its way into American market. For this target HUAWEI will do some advertising-marketing. Besides, HUAWEI plans to sponsor the football team, expecting to completely change the image of Chinese bargain price manufacturer.

Strategy changing

HUAWEI TECHNOLOGIES has been the well-known Communication Facility Corporation and cellphone manufacturer around the world. Annual income of HUAWEI has reached 40 billion dollars. However the income of American market contributes a little for this data. The official of HUAWEI announced that this year more smartphone and wearable devices will be imported into American market, including HUAWEI Glory mobile phone faced to young people.

The spokesman of HUAWEI in America Bill Plummer said HUAWEI would change the way of promotion and the image of Chinese bargain price manufacturer. The medium thinks that HUAWEI TECHNOLOGIES traditionally focus on the research and development and doesn’t devote much in advertising-marketing and brand shaping. As a consequent, it means a lot to HUAWEUI this year in changing.

In the end of November last year, HUAWEI released the advertisement of Glory 6 plus in outdoor billboard of American Times Square. Plummer claimed that it could be a signal for HUAWEI market strategy in America.

This spokesman didn’t reveal the advertisement budget in American market and which football teams will be sponsored. Previously HUAWEI TECHNOLOGIES has sponsored the Arsenal Football Club of England, the Indian cricket club and Australian rugby club.

This week HUAWEI launched a kind of smart watch, which will be sold in over 20 countries and regions, America included.

Formerly the main dispute of HUAWEI in America is connected much with telecommunication equipment. However, this year HUAWEI will strive for common consumers in America. HUAWEI has promoted variety of smart phone ranging from high-end to low-end.

To grab American market share, HUAWEI will take a combination of measures, including cooperating with American mobile operator and retailing by Amazon. Apart from these, HUAWEI will do some direct selling in America.

Completely different from Chinese market, American smart phone market is conducted by operator. At present the top four operators of America don’t sell HUAWEI cellphones, which is unwell-known in America. However what’s lucky is that high-end HUAWEI mobile phone has achieved favorable comments.

Challenging

The high-end smartphone has been monopolized by iPhone and Samsung. It is unaware how American operators would accept HUAWEI cellphones. Related operators didn’t revealed if communicated with HUAWEI.

According to the data from IDC, market share of HUAWEI is less than 1%. On the contrast, Chinese ZTE has achieved 6.4% market share of American smartphone, which mainly aims to sell bargain price mobile phone of High Cost-Effective and build cooperative connections with second-line operators of America.

Perhaps HUAWEI could learn from successful experience of ZTE in America.

The analyst of Gartner Technology Consultancy Corporation, C.K.Lu said that the best worthy method for HUAWEI is the sale of bare mobile phone online. This kind of cellphone isn’t tied to operators and belongs to full price sales. This analyst emphasize that it is difficulty for HUAWEI TECHNOLOGIES to build connections with American operators.

He said:＂It is a great challenge for HUAWEI to enter American market apart from Apple and Samsung.＂

The spokesman of Huawei in America Plummer alleged that it is part of process of for HUAWEI to rebuild the market image by entering American market in HUAWEI cellphone and watch. HUAWEI expects to build a more normal corporate image.

Hamper of two years ago

HUAWEI suffered a lot in 2013. A report of U. S. Congress claimed that HUAWEI TECHNOLOGIES will threaten American security. The report considered that HUAWEI telecommunication equipment may be used to pry for information. But HUAWEI denied related content.

The CEO of HUAWEI, Ren Zhengfei said that HUAWEI TECHNOLOGIES is sandwiched in China-America foreign trade disputes, which has a bad effect in business development of HUAWEI.
At that moment American White House said that there was no evidence to confirm HUAWEI telecommunication equipment was used for espionage.

What should be noted is that the HUAWEI TECHNOLOGIES dispute focus of past lied in telecommunication equipment adopted by mobile operators. For smartphone and wearable devices, HUAWEI didn’t meet much prevention.

The analyst holds the view that the largest challenge in America is not from politicians of Washington but the low popularity of HUAWEI brand.

Otherwise, American market of smartphone and electronics-consuming has appealed to more and more Chinese manufacturers. Apart from ZTE, One Plus also started to be on sale in America. Not long ago MI has announced to access to American market. But what pioneeres is not smartphone but accessories, including earphones.

In addition to smartphone, the three Chinese tycoons of Tencent, BAIDU and Alibaba Group have extended its investment and business development in America, too.