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Monday, May 04, 2015

Huawei Aims for Top Three in American Market of Smartphones

It was reported by foreign media several days ago that the popularity of Huawei is not high as Apple and Samsung in America. Huawei planned to attach importance to American market, which is a long-run project. First of all, Huawei needs to construct brand awareness. Secondly Huawei should supply electric devices which can match with Apple and Samsung in quality. The president of Huawei terminal business of America, Xu Zhiqiang, revealed the goal of Huawei: being top three in America.


Huawei has laid the foundation of leading role in Chinese local smartphone market. It was investigated that the shipment of Huawei last year in Chinese market reached 68million.

Since the American smartphone market has been controlled by other famous brands, it is difficult for Huawei to make a breakthrough and copy the success of China. According to what Xu Zhiqiang said, Huawei need the support of American local telecom operators.


Xu Zhiqiang said that Huawei was taking a matte with AT@T, Sprint, Verizon and T-Mobile. The theme of these contacting was not the field of smartphone, but Huawei valued the four telecom operators above quite a lot.

American customers could directly buy Huawei mobile phones online in GetHuawei, which was not sufficient in choice at present. Whatever it has made a progress to approach its goal.


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