The investigation of cellphones preference degree in March: Chinese people are still fascinated with Apple and HUAWEI is more popular than Samsung

Actually sometimes what users consider can’t coordinate with their behavior, for instance buying cellphones. Recently domestic data organization GEO released a report the investigation of users ‘behavior in purchasing cellphones, which showed that what most of people had glance over in the e-commerce platform can’t match with what they finally bought.

This report aims for consumers who had concerned with e-commerce platform and bought phones from these platforms in past month, the sample is 5,000 people.

This report stated that what consumers like the best are iPhone, HUAWEI and Samsung. Apple ranks first by virtue of the good sale of iPhone 6 and iPhone plus. The domestic brand HUAWEI also performs well. At the same time, MI and Lenovo also break into top eight of the list.       

As for price, what most of people scanned differs from what they finally bought, especially beyond 5000 RMB and under 1000 RMB. About 27.8% of people will pay attention to the phones whose price is between1001 RMB to 2000 RMB. However, 29.9% of people will choose phones under 1000 RMB. In addition, 17.1% of consumers will browse phones beyond 5000 RMB. As a matter of fact, there are more people who will buy phones beyond 5000 RMB. This group of people occupies 18.8%.

In the aspect of size, more consumers tend to buy large screen mobile phones especially the size ranging from 5.1 in. to 5.5 in., which is 39.3%. At the same time, users have higher demand of cellphones’ functions. And Quad-Core phones are favored by most of people, which occupied 47.2%. Besides, the FHD phones also have 36.1% followers.

The research showed that over half of people choose white phones, second golden and third black. People who use android phones are 63.1% because of its various models.   

Apple Watch: Predictably Gaining a Profit of 32 Billion Dollars for Apple

Apple watch is predicted to gain a profit of 32 billion dollars, which means the sale of Apple watch will be 40 million. Another conclusion had been made by Garcha’s investigation that users estimate that the average price of Apple smart watch is 800 dollars.

According to the estimated results by Garcha, Apple watch will make a profit of 32 billion dollars for Apple after launch, which will be about 14% of operating income in 2015.

In another word, the whole revenue of Apple watch will surpass the Facebook. And it is half of the operating income of Google. It is forecast that the revenue of Facebook is about 17 billion dollars and the Google 65 billion dollars.

What we should pay attention to is that Garcha had ever estimated the sale was between 20 million to 30 million and the average price was 500 dollars. After the investigation, he considered the prediction is a little conservative.

The investigation has reflected a wider trend. Analysts have great disputes in predictions. What they estimate the sale of Apple watch was between 7.5 million and 31 million, which means the most optimistic prediction of 40 million is from Apple users.

At the same time, Reuters also make a research and the result shows that 40% users plan to buy Apple Watch. Consequently this condition is more shocking.

The great discrepancy in prediction lies in it is a brand new product. At present it is unaware that which people want to buy and what function it will be equipped with. After the launch of Apple watch, the first block of people who will purchase Apple watch is the super fans of Apple. Nevertheless, its destiny will be at the mercy of its functions.

Another factor that will affect the sale of Apple watch is the process of producing. After all , it is a brand new product.     

  

The Investigation of American Mobile Phone Market Demand

1 .Ranking list of American phone brands in searching heat (data from the previous 90 days)

iPhone	60
Apple	59
Samsung	40
hp	40
Sony	25
Dell	23
Asus	14
Lenovo	13
LG	10
Nokia	7
Blu	6
Acer	5
Panasonic	5
Sharp	4
Philips	3
HTC	2
Motorola	2
Palm	2
Blackberry	1
Huawei	1
Google Nexus	1
Lumix	1
Lumia	1
Microsoft Lumia	0
Alcatel	0
Sony Ericsson	0
Coolpad	0
Miui/Xiaomi	0
Lanix	0
Malata	0
Bmobile	0
Avvio	0
Meizu	0
Pantech	0

2. The fluctuating trend of American phone of different brands

□iPhone□Apple□Samsung□hp□Sony

□Dell□Asus□Lenovo□LG□Nokia

□Blu□Acer□Panasonic□Sharp□Philips

□HTC□Motorola□Palm□Blackberry□Huawei

□Google Nexus□Lumix□Lumia

Summary:

Obviously the Apple is heater than Samsung in searching online;

Apple products have a wide fluctuation and the searching heat increases sharply because of the new product launch conference;

Samsung is steady in searching heat in past two years;

The American domestic brands hp and Dell has a trend of decreasing;

HTC, Blackberry, Google Nexus has fallen down in searching lists in past two years;

Asus, Lenovo, LG, Blu, Lumia become more heated during the preceding half year.

3. Top 10 districts (cell phone repair)

Top 10 cities (cell phone repair)

Note: The searching results are only 9 cities.