If
you are a traditional foreign trader, you may feel a little surprised and strange
at the frequency of stockout in the field of mobile phone parts. With the wave
of smartphone sweeping the whole globe, manufacturers of mobile phone are suffering
the severe problem of stockout. On one hand, the market of smartphone has been
growing sharply beyond expectation. On the other hand, accessories and
components of mobile phones can’t keep pace with the explosive growth of demand
of mobile phones.
Actually,
the recent issue of stockout can date back to the financial crisis of 2008. Take
Korea for an example, Korea had reduced production line, dismiss stuffs and
frozen investment after the earthquake in economy field. Nevertheless, not all
fields and occupations had enter the chilly winter. With the popularization of
Internet, mobile devices also became prosperous. At this time, iPhone is
roaring across the horizon as the first generation product of Apple, which
shocked the whole world. And then Samsung, Nokia, and Motorola started to join
the market of mobile phones.
In
the condition of the great depression around the world, IT industry stands out
among all fields. At the same time, the problem of insufficient supply and
demand appeared. The market of mobile phones grew to boom but some products
that sold well were on inadequate preparation. And in this case, it became a
little difficult to expand production. So the situation of stockout appeared. That’s
the main cause of stockout in the field of electric products.
At
present another factor of stockout has appeared which resulted from upper control.
That’s to say, many large brands of mobile phone vendors take measures in rigorous
testing in agency shops. For example, in the last several months, large numbers
of suppliers of mobile phone parts complained that they almost can’t find the
source of goods. What’s more, quite a few of rivals of Partsun also suffered
the same stockout situation. All signs indicated that Apple may take measures
to restrict all kinds of distributors and small manufacturers to produce LCD
display. As a matter of fact, the stockout of iPhone 5 series LCD complete lies
in the short supply of Switch Glass, which is an important component of LCD. In
other words, many factories can’t obtain the important material: Switch Glass. It
is said that Apple plans to launch new iPhone 6s Plus, so it has limited all
cooperators and PC ODMs to produce iPhone 5 series LCD complete. And then a
great deal of raw material providers corresponds with Apple to maintain market
orders.
Now
same situation may occur in the supply of Sony Xperia Z3 LCD complete in three
months. So if you are engaged in mobile phone parts, get moving quickly to
adjust selling strategy to face the possible stockout situation. After all, it
is not a bad thing to keep something for a rainy day.
