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Tuesday, May 12, 2015

Richie Gold Has Become the Neust Fashion and Gained Affections of Americans

The first gold phone of Apple was iPhone 5S which was launched in the September 10 th, 2013. The fashion editor Jeff Carvalho made such evaluations: it may be the most unpopular color at that time. While it was reported that Apple added extra production of golden iPhone because of the brisk demand in China.


When this golden iPhone was brought to the market, it was more a shock than a surprise to Americans. According to the report of Mashable, Americans are not fond of gold in daily life and they even won’t carry golden obstacles at hand. Actually so did Chinese adolescent. Though some aged people like to collect gold vessels, most of young people still consider the gold quite vulgar. It was seldom seen the youth wears a gold necklace.


“The gold of Apple was designed especially for Asian people.” It seems a reasonable imagination. Furthermore, in the first launch of iPhone 5S China was put in the list of lineup countries.

During the holiday of May 1st, the price of gold has declined sharply, which leaded many Chinese housewives rushing into the goldsmith shop to have such a shopping spree. Thus a saying started to be widely spread: Chinese Dama defeated financial predators. Though it has obvious burlesque elements, it still showed it was a reality that many a person like gold in China.


In the other side of the sea, the crazy discussion of foreign netizens about the Richie gold can be equal to the debate of white gold VS blue black. Controversial as it is, the gold still appeared on more products in 2014, such as iPad Air 2 and iPad mini 3. This year Apple even brought a golden press conference. Apple expressed their attitude with persistence: you all may love it. Even though you don’t like it, someone will love it. It has been proved the golden phone has been undoubtedly popular in Asia especially with Chinese. The sale data from Asia showed all questions.



According to some data from Apple, AT&T, Sprint, Verizon, about 65.2% of consumers has bought golden iPhone 6 Plus, following behind which were grey and white. All data has showed the truth of Americans: I like gold as same as Chinese people!

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