The
first gold phone of Apple was iPhone 5S which was launched in the September 10
th, 2013. The fashion editor Jeff Carvalho made such evaluations: it may
be the most unpopular color at that time. While it was reported that Apple added
extra production of golden iPhone because of the brisk demand in China.
When
this golden iPhone was brought to the market, it was more a shock than a
surprise to Americans. According to the report of Mashable, Americans are not
fond of gold in daily life and they even won’t carry golden obstacles at hand. Actually
so did Chinese adolescent. Though some aged people like to collect gold vessels,
most of young people still consider the gold quite vulgar. It was seldom seen
the youth wears a gold necklace.
“The
gold of Apple was designed especially for Asian people.” It seems a reasonable
imagination. Furthermore, in the first launch of iPhone 5S China was put in the
list of lineup countries.
During
the holiday of May 1st, the price of gold has declined sharply, which leaded
many Chinese housewives rushing into the goldsmith shop to have such a shopping
spree. Thus a saying started to be widely spread: Chinese Dama defeated
financial predators. Though it has obvious burlesque elements, it still showed it
was a reality that many a person like gold in China.
In
the other side of the sea, the crazy discussion of foreign netizens about the Richie
gold can be equal to the debate of white gold VS blue black. Controversial as
it is, the gold still appeared on more products in 2014, such as iPad Air 2
and iPad mini 3. This year Apple even brought a golden press conference. Apple expressed
their attitude with persistence: you all may love it. Even though you don’t
like it, someone will love it. It has been proved the golden phone has been undoubtedly
popular in Asia especially with Chinese. The sale data from Asia showed all
questions.
According
to some data from Apple, AT&T, Sprint, Verizon, about 65.2% of consumers
has bought golden iPhone 6 Plus, following behind which were grey and white. All
data has showed the truth of Americans: I like gold as same as Chinese people!
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