2015
Reports of IDC Forecast about Worldwide Tablets Shipments
According
to the first year-over-year decline in worldwide tablet shipments in the fourth
quarter of 2014, IDC has lessened its five year forecast for the product diversity.
The shipments of tablets around the world are expected to reach 234.5 million in
2015, a tiny year-over-year increase of 2.1% from 2014. Although the promising
future has been limited, IDC still expects minute growth for the market in the
next several years as demand in the commercial sector growth, and as Microsoft
slowly gains a foothold.
"Regardless
of the growing popularity of phablets, there still remains a portion of the
market that wants to use a larger device so they can tailor their experience to
the appropriate screen size," said Jitesh
Ubrani, Senior Research Analyst, Worldwide Quarterly Tablet Tracker. "At
the same time, a growing number of manufacturers who are falling behind small
tablets are planning reducing prices and adopting features like voice calling
to appeal to consumers to buy their products against competing phablets. And then
the competition between phablets and voice-capable tablets will be more dynamic
and interesting."
As
for platforms, Android will remain first, with nearly two-thirds of the market
share over the course of the forecast. Once-upon-a-time-leader iOS is likely
the weakest link. IDC expects its volume share of the market will decline in
2015, reaching levels below that of the past three years. In spite of modest
adoption up to now, windows is expected to obtain significant share over the
course of the forecast, growing from 5.1% in 2014 to 14.1% in 2019.
"Microsoft
is doing plenty of good things right now and we are quite confident that the
launch of Windows 10 later this year will not only have a significant effect on
Microsoft's share of the market, but on the industry as a whole," said Jean Philippe Bouchard, Research
Director, Tablets. "There is
an appetite for a platform that can provide a productivity experience, and we
believe Microsoft is well prepared to grasp some of that demand."
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