Partsun Blog

Apple And Samsung, Who Would Lead Mobile Phone Market In 2015?

Apple and Samsung are two big smartphone manufacturers in the world at present, and their sales volume adds up to 74.5 million at each quarter. Especially for Apple, as a brand that only existed in high-end smartphone market, its sales volume in the past 14 years is almost an astronomical number. In the eyes of the public, iPhone is considered to be high-end and suitable for small parts of public, which still sustained the high profit all along. But from the point view of its sales volume, iPhone’s is still bigger than those cheaper smartphones’, and gaining the high profit.

Now, Apple keep selling iPhone with the average price of 687 USD, though Samsung has more shipments than Apple, Apple still keep the unbearable 13 billion dollars net profit higher than Samsung. In the fourth quarter of 2014, Apple has the net profit of 18 billion dollars, which would reach the highest place in Apple’s net profit history.

But some analysts also pointed out that, though Apple almost has become the biggest smartphone manufacturer in the world, this tendency would not last for a long time. In the future quarter, people’s interests in Apple would fade away gradually, and the innovation of Apple may be questioned by people as well. But Samsung would be different. The analysts thought that 2015 would be a ‘Samsung Year’, which means Samsung would overturn the past products. Now Samsung would change its design philosophy of smartphone, and intend to adopt the metal material, the 14nm technical chip and powerful flexible curved surface screen technology in the future, which are hard to copy by other companies.