Partsun Blog

Samsung Galaxy S6 Would Be Announced In Advance

Recently,Chinese enterprises get involved in high-end smartphones,which makes Samsung Electronics fall back into recession.Three quarters of this year,in the high price of LTE smartphone market,The sale of Samsung Electronics began falling only separated by a year.Although a substantial increase in the overall size of the market,Samsung's sale still declined,the global market share is reduced to two-thirds of its original condition.Market share of Samsung Electronics has been replaced by Chinese new enterprises.So far,in addition to Apple,there is not other brand having replaced the high-end market share of Samsung Electronics.

▲ The high-end market, 'Samsung - Apple'strong structure has been broken

According to the market research that three quarters of this year,Samsung LTE smartphone's sale dropped sharply,reduced to 27.6 million from 28.6 million in the second quarter.Affected by the rapid development of the Chinese market,the size of the whole smartphone market increased from 88.8 million to 119.2 million,but Samsung has not enjoy this welfare,its market share has reduced to 23.2%,which was 9% lower than before and reached the lowest recorded since 2012.

All along,Samsung Electronics and Apple announced the high-end products respectively in the first half and the latter half of the year,showing their dominance.But this year, Apple's market share is less than satisfaction,failed to break the market share of 30%. At the same time,Vivo,OPPO and other Chinese rising stars get onto the world's stage.

Unlike the previous low price offensive,these rookie companies were aiming at the high-end smart phone market that over 500,000 won.Lei Feng,Vivo's chief marketing officer, said confidently that Vivo would not participate in the low price competition,but play the war of the brand.

▲ The fourth quarter is still not optimistic,Galaxy S6 would consider to its early sale

It is said that insiders in Samsung think it more serious to be preempted in LTE smartphone market than to be attacked in the low-cost market.While MI announced the price war before,Samsung regard it as the temporary phenomenon of price adjustment and shows no too much worry about that.

But the rules of high-end market is quite different.Due to the high-end products which need to have both technologies, brand reliability and stable distribution network ,it is generally considered 'difficult to be caught up'. Though Vivo and OPPO's debut is more sudden,they had prepared for a long time.Official in electronic industry said that these two companies are derived from Chinese appliance maker 'BBK'.They have taken Samsung's products as a benchmark for many years so that to accumulate a lot of technical experience.

Samsung Electronics said 'Compared to last year,it would still not optimistic in the fourth quarter of this year.In order to overcome this situation,there may be early in the first quarter of next year to announce the Galaxy S6.The specific situation would be debated on the Global strategy meeting'.