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Friday, September 11, 2015

How Was a New Mobile Phone Born to Market?(1)

Maybe some people don’t know the time to market of a new mobile phone after it was completed. As a matter of fact, a new kind of mobile phone can’t appear on the market at once after a press conference was held.


Today I will tell you some inner detail about the process of how a new mobile phone was born to market. Generally the mass production prototype had to be sent to the Ministry of Industry and Information Technology to struggle to obtain the network access license, which may take three months or even longer. For example, engineering machine belongs to this type. During the waiting time, most of manufacturers would go on optimizing and testing their products. Because they hadn't got network access license, so manufacturer couldn't produce in a large scale. Accordingly it can be names as Closed Beta.


During the waiting time, scientific research personnel will remedy and refine their products once they find some bug and shortcomings. Meanwhile rich manufacturers will prepare material to start the first round large production. They just need the network access license to stick on their products and package them to market.


On the contrast, those relatively small corporations will choose to be open to booking to gain some money. And then they will utilize capital in the pre-sale to prepare material to produce some mass production prototype. After they obtain the network license they will sell about 1000 mobile phones. Of course, they can acclaim they have sold ten thousand to the public. Anyway most of people don’t know the inner information. According to the market feedback, they will start the second round pre-sale and prepare materials in a large scale. And then loop and loop to make some adjustment.


So we suggest that customers buy their favorite cellphones after three months when manufacturers formerly sold their products. At that time the function of mobile phones will be more steady and optimized. What’s the most important is the price will be surely lower.

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