The Brief Account of Canadian Mobile Phone Market and Best-Selling Accessories

As a typical immigrant country, Canada is always taking pride in their social multicultural environment, which is not only the symbol that differs from other immigration countries but is also the main reason for attracting immigrants. One of the richest and most developed countries as it is, the popularity of mobile phone is not that high when compared with European countries, North American countries and even some Asian countries.

Rogers is Canada’s dynamic communications and media company, which make sure you stay inspired, informed and in touch like never before, with advanced networks, powerhouse media brands and technologically advanced communications services. What’s more, Rogers Wireless is the largest Canadian WiMAX and the unique one that supplies the Coast to Coast coverage of wireless networks. Rogers Communications Inc. possesses two brands, Rogers and Fido at the same time. Nowadays Rogers Wireless is developing 3G UMTS and updated WCDMA (3.5G). In 2007, Rogers became the first operator that can provide mobile videophone service. Rogers Wireless set up the third brand Chatr in July 28th, 2007 and proposed the plan of unlimited cheap price.

However the public praise of Rogers had declined because of the disorderly charging hidden fees and misleading customer service. Rogers is the singular company that supplies GSM. Owing to the expensive fees in mobile phone area, the first generation iPhone of Apple even hadn’t entered Canadian market. Under the multilateral coordination, the second generation iPhone was able to access to Canada. Afterwards, Rogers still proposed the plan which was higher than agents of iPhone operators in other countries. In light of that, some persistent backlash of Rogers’s iPhone appeared online.

According to the data of the authoritative organization MTM in 2014, about 42% of Canadian consumers used iPhone and users of Android devices occupied 39%. And the market share of Samsung increased most sharply among all devices of Android. As a matter of fact, the Galaxy series even engaged 61%. However, there was one city which had better sales of BlackBerry than that of iPhone. That is Toronto. In Toronto, 61% of Canadians chose BlackBerry. But only 14% of BlackBerry users regarded themselves as fans of BlackBerry. In past several years, market share of BlackBerry has declined sheer and Apple has obtained more and more fans that were originally the fans of BlackBerry. It is reported users who had salary under $75000 tended to buy a mobile phone of Android. While people who had high income preferred to purchase an iPhone. Here are some data of mobile phone accessories in past ten years in Canada.

From the chart above all, we can conclude that search heat of mobile phone accessories reached highest in 2005 and kept steady in recent years. In the aspect of areas, Ontario ranked first and Alberta, British Columbia fell behind. Specialized to cities, Edmonton took the first place. Among all mobile phone accessories, cellphone cases were key focus in users’ eyes. When comes to mobile phone cases, let’s see some graphs behind.

In general, the Canadian market of mobile phone and mobile phone accessories haven’t been saturated so far. Consequently the potentiality is undoubtedly tremendous. I believe the Canadian market of mobile phone will be more and more prosperous with the popularity of smartphones and the adjustment of trade policy in the Internet Age.