Partsun Blog

The investigation of cellphones preference degree in March: Chinese people are still fascinated with Apple and HUAWEI is more popular than Samsung

Actually sometimes what users consider can’t coordinate with their behavior, for instance buying cellphones. Recently domestic data organization GEO released a report the investigation of users ‘behavior in purchasing cellphones, which showed that what most of people had glance over in the e-commerce platform can’t match with what they finally bought.

This report aims for consumers who had concerned with e-commerce platform and bought phones from these platforms in past month, the sample is 5,000 people.

This report stated that what consumers like the best are iPhone, HUAWEI and Samsung. Apple ranks first by virtue of the good sale of iPhone 6 and iPhone plus. The domestic brand HUAWEI also performs well. At the same time, MI and Lenovo also break into top eight of the list.       

As for price, what most of people scanned differs from what they finally bought, especially beyond 5000 RMB and under 1000 RMB. About 27.8% of people will pay attention to the phones whose price is between1001 RMB to 2000 RMB. However, 29.9% of people will choose phones under 1000 RMB. In addition, 17.1% of consumers will browse phones beyond 5000 RMB. As a matter of fact, there are more people who will buy phones beyond 5000 RMB. This group of people occupies 18.8%.

In the aspect of size, more consumers tend to buy large screen mobile phones especially the size ranging from 5.1 in. to 5.5 in., which is 39.3%. At the same time, users have higher demand of cellphones’ functions. And Quad-Core phones are favored by most of people, which occupied 47.2%. Besides, the FHD phones also have 36.1% followers.

The research showed that over half of people choose white phones, second golden and third black. People who use android phones are 63.1% because of its various models.